ProtectYourFamily.ky.gov preparedness campaign highlighted
The June issue of one the state’s leading business publications, The Lane Report, reminds Kentucky’s business and industry leaders of the importance to take simple, common-sense steps to prepare their businesses for emergencies. The effort highlights the Kentucky Office of Homeland Security’s (KOHS) Protect Your Business campaign and Web site, ProtectYourBusiness.ky.gov, aimed at helping Kentucky’s small to medium-sized businesses prepare their employees, operations and assets in the event of an emergency.
The Get Ready Now brochure can be downloaded here (2.9MB, pdf).
“Every business should have an emergency plan, because preparing makes good business sense,” said (Ret) Maj. Alecia Webb-Edgington, director, KOHS. “At ProtectYourBusiness.ky.gov, businesses can find emergency preparedness information that can save lives, company assets and their business.”
Each issue of The Lane Report published in June includes an 8-page brochure providing readers with information to build their own business emergency plan.
The goal of Protect Your Business is to raise the business community’s awareness of the need for emergency planning and to motivate businesses to take action. The campaign encourages business owners and managers to: plan to stay in business, talk to their employees and protect their investment.
According to the U.S. Small Business Administration, small businesses represent more than 99 percent of all employers; provide approximately 75 percent of the net new jobs added to the economy; and represent 97 percent of all U.S. exporters.
Although most businesses agree emergency preparedness is important, too few are taking the necessary steps to prepare. According to an October 2005 survey of small businesses conducted by The Ad Council, 92 percent of respondents said that it is very or somewhat important for businesses to take steps to prepare for a catastrophic disaster, such as an earthquake, hurricane or terrorist attack and 88 percent agreed that having a business continuity plan would make good sense for their company. However, only 39 percent said that their company has an emergency plan in place and only 59 percent assessed their own business as prepared in the event of a catastrophic disaster.
According to the U.S. Department of Homeland Security, after a major disaster strikes, 40 percent of small businesses never reopen.
The Lane Report is a business and economic news magazine published by Lane Communications Group.
The Kentucky Office of Homeland Security has been charged by Gov. Fletcher to lead the commonwealth's prevention and preparedness efforts to ensure Kentucky’s communities, first responders and families are ready and prepared. For more information about homeland security in Kentucky, please visit homelandsecurity.ky.gov.