Voters chose from three designs on Web site
Building on the success of the popular Unbridled Spirit campaign, Kentuckians were asked to help select a logo for Gov. Ernie Fletcher’s soon-to-launch Wellness and Physical Activity Initiative.
Voters had three designs to choose from online, where they could view the logos and cast a vote for their favorite. The contest followed a similar pattern as the Unbridled Spirit state branding contest, which eliminated logos based on voting over the course of several weeks.
“Those who participated in this contest took the first step toward embracing a healthier, more active lifestyle,” said Gov. Fletcher. “My goal is for this program to directly involve the public. Not only do we want Kentuckians to take an active interest in exercise, good nutrition and smart lifestyle choices, but we also are aiming for a culture shift that embraces the concept of total wellbeing.”
The winning image will be used in an upcoming promotional campaign to promote the initiative, Get Healthy Kentucky. Voting on the new logo started in early October. The first elimination occured Oct. 18 and voting is now closed. The winning logo will be announced in early November.
“Because the goal of Gov. Fletcher’s initiative is to get the public more involved in their personal health, we asked all Kentuckians – and anyone else who wanted to join us – to help select a logo for this initiative,” said Chris L. Corbin, executive director of the program. “This program is designed for everyone regardless of age or fitness level. All were encouraged to join us in our efforts to improve the collective well-being of our state.”
Gov. Fletcher’s Wellness and Physical Activity Initiative was made possible by legislation passed by the 2006 General Assembly and will include, among other things, an interactive Web site where people of all ages may gather useful information about nutrition, physical activity and leading a healthy lifestyle.
Through the re-energized Get Healthy Kentucky effort, all Kentuckians will have a reliable, single source for nutrition, physical activity and tobacco cessation-related tools and information. The program will also include a Governor’s challenge to engage individuals, families, businesses, schools, churches and other organizations to meet individualized physical activity goals and be recognized for success upon completion.